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dc.contributor.authorOhachenu, Ifeoma Elizabeth-
dc.contributor.authorOkeke, Ngozi Chinenye-
dc.date.accessioned2026-08-16T22:06:29Z-
dc.date.available2026-08-16T22:06:29Z-
dc.date.issued2026-
dc.identifier.urihttps://www.nigerianjournalsonline.org/index.php/JFCAMMCS/article/view/4544-
dc.identifier.urihttp://repository.unizik.edu.ng/handle/123456789/1273-
dc.description.abstractThe increasing demand for mental health services in Nigeria, coupled with limited available resources, has created significant gaps in the accessibility and affordability of professional counselling support. This paper examines the potential role of Artificial Intelligence (AI) in augmenting traditional counselling approaches and enhancing service delivery within the Nigerian context. Counselling, as a human relations profession, addresses multifaceted personal, social, psychological, and emotional challenges; yet, the ratio of counsellors to those in need remains disproportionately low. AI technology, defined as the capability of machines to perform tasks associated with human intelligence, which includes learning, reasoning, and decision-making, offers promising avenues for bridging this gap through automation, data analytics, and 24/7 availability. However, existing literature on AI in Nigerian counselling remains largely confined to awareness and acceptance studies, with minimal exploration of practical application and utilization. Drawing on a conceptual review of existing scholarship and a critical assessment of Nigeria's infrastructural and socio-cultural realities, this paper evaluates both the transformative potential and the inherent challenges of integrating AI into counselling services. Key considerations include ethical concerns regarding privacy, algorithmic bias, digital literacy requirements, and the irreplaceable human elements of the therapeutic relationship. The paper argues that while AI cannot supplant the core humanistic foundations of counselling, it can significantly enhance counsellors' capacity to reach underserved populations, streamline administrative tasks, and provide data-informed interventions. Recommendations are offered for policy development, infrastructure investment, and training frameworks necessary for the responsible adoption of AI in Nigerian counselling practice.en_US
dc.language.isoenen_US
dc.publisherJournal of Fine and Creative Arts, Music, Media and Communication Studiesen_US
dc.subjectArtificial Intelligenceen_US
dc.subjectcounselling servicesen_US
dc.subjectmental healthen_US
dc.subjectNigeria,en_US
dc.subjectdigitalization,en_US
dc.subjecthuman-centred technology,en_US
dc.subjecttherapeutic relationshipen_US
dc.titleARTIFICIAL INTELLIGENCE AND TRANSFORMATIVE COUNSELLING SERVICES IN NIGERIAen_US
dc.typeArticleen_US
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